Sunham Home Fashions was established as a privately owned company in Hong Kong in 1962. We began importing fine table linens from China. Our success led us to open a boutique and office in Italy in 1969 and in the United States in 1974. In 1990, we expanded our business into bedding, bath, and beach products.
We are among the largest importers of home textile products in the United States and are recognized as such by major retailers. Our product assortment includes comforters, sheets, quilts, duvet covers, coverlets, pillows, window treatments, rugs, bath accessories, and beach towels. Our success is based on an uncompromising commitment to quality, detail, design, creativity, and superior service. Sunham has an extensive in-house design department that continues to produce top-selling products that can be found in department stores and other major retailers throughout the United States.
Our teams travel extensively throughout Asia and Europe to oversee projects and to keep up with current trends. Using the information we collect from international trade shows and global color analysis, the design staff is able to forecast, customize products, and coordinate with customers to enhance their product offerings. We provide trend and color direction that translates into saleable products, keeping both Sunham Home Fashions and our customers in a leading position.
Sunham Home Fashions currently holds exclusive licensing agreements with three major home brands: Lacoste, Ted Baker, and Bluebellgray. Under these agreements, Sunham is responsible for distribution, store presentation, public relations, marketing, showrooms, and bed and bath product development. Sunham also shares design responsibilities with each brand and is instrumental in making certain those brands utilize the industry's newest technologies and techniques.
Sunham in Chinese (森興) means evergreen forest, a forest consisting entirely of trees that retain green foliage all year around. This serves as a symbol of our belief to preserve our values and principals throughout the years to come.
At Sunham, we know that our reputation is our most valued asset. Our company's guiding principal is to always honor our commitments and make decisions that ensure we are true to our long-term goal of being a trusted and valued business partner.
We never underestimate the consumer's ability to recognize good design and fine workmanship. We aspire to bring our customers the highest levels of service and quality while creating a line of home textile products that bring authentic design and craftsmanship from all over the world. Although we are diligent about details, we are committed to creating efficient timelines that meet the needs of today's highly competitive, fast-paced market.
We believe that people are our greatest assets, and we work tirelessly to maintain synergistic relationships with our customers.